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Understanding McLuhan
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03381_Field_PRHC T5.txt
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1996-04-10
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702b
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14 lines
Look at Hitler, who was a product of radio. Hitler
could not have survived one hour on TV. . . .
Everything that sounded so important and
earnest on radio would have been just comic on
TV. Any process, pushed to its limits, flips. The
specialized acoustic image of the demagogue on
radio, or talking movie, is suddenly shifted into
iconic or “cartoon” form on TV. Earlier I indicated
why the TV image is a kind of x-ray mesh of lines
and dots that comes at the viewer. It is an effect
quite different from photo or movie, for these
latter leave the viewer relatively detached and
uninvolved. But to bring intensity to the TV
medium is fatal, or at least comic, as witness